I’m calling it now. RIM is done in the hardware game, and will move to software only. The software fails miserably. BB10 disappoints, RIM disappears, life rolls on.
On the back of a failed attempt at viral marketing, RIM are in the death throes of a failing behemoth, by hiring a new COO and CMO, as if it can wash away the shame. They recruited Kristian Tear, a former executive vice president at Sony Mobile Communications as COO and Frank Boulben, who was executive vice president at LightSquared after a career at European wireless carriers as CMO.
As I state before in my VLOG, I don’t put much stock in BB10 because it requires the users to buy all new hardware, with all new contracts. This is a stretch of customer service, which seems plausible, but to then give your customers the hard sell by saying “You are either with us, or dead to us” just doesn’t rub some people the right way.
Let’s consider the following:
- RIM was a business sector leader when it came to mass deployment contracts but quickly lost their footing with the invention of the iPhone signalling the touch screen smart phone revolution.
- RIM was plagued with issues of Android compatibility as Android OS started to pull ahead of iOS device sales
- RIM seems to hate their customers as much as they hate the concept of 100 percent uptime.
Now that iPhones and Androids are touting the same features that once made Blackberry an asset in the corporate world, they are becoming less and less of a staple the longer they wait to keep up with the times. At this point, it seems as if the only asset the Blackberry still has going for it are the physical keyboards, and people who got stuck with ridiculously long contracts.
I don’t think RIM will close the doors any time soon, but then again, neither did AOL, and when was the last time you logged on? Let me know what you think in the comments below, and I’ll get back to you!
From The Description: Today we make coffee and discuss why I think that Blackberry 10 most likely wont pick up. Too little too late. Also, I think Ill go run some laps now.. haha